Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.

But you might wonder “Isn’t plain language intended only for patient and caregiver consumption? HCPs want factual, scientifically rigorous content, not the simplified messaging of plain language writing.” The answer is…. not always. The deliberate and targeted incorporation of plain language content into selected HCP communication channels can be an effective tool in in your omnichannel communication plan.

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Learning Objectives:

Join us as we present information you can use to develop effective HCP-focused plain language content such as:
1. Key elements of plain language content – what it is and what it isn’t
2. How incorporation of plain language content into HCP-focused assets can create added value in HCP – patient interactions
3. Common content formats that can be enhanced by the use of plain language content
4. The elements of the Visual SRD and why HCPs prefer this format
5. How innovative use of plain language

Who is this webinar for?

Those Medical, Clinical, and Scientific Affairs leaders and teams who are tasked with the development, writing, review or approval of plain language written content or deliverables targeted to healthcare professionals.

At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.

Click here to watch the recording of this webinar.

Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.

In the second presentation of our Deep-Dive: Plain Language Writing webinar series, we will focus on best practices that guide the development of common forms of plain language communication intended for the patient, their families and/or caregivers, such as the:
• Patient section of an EU MDR-compliant Summary of Safety and Clinical Performance (SSCP) for all Class III and Active Implantable Medical Devices (AIMD)
• Plain Language Summary (PLS) of a published journal article
• Lay summaries required under EU CTR for clinical trials on medicinal products

Watch this recent webinar.

Learning Objectives

Watch this webinar to learn practical strategies you can use to develop effective patient-centered lay summary content such as:

Who: Identify the target audience and the details and demographics of who they are.
Why: Why does the audience need to know the information?
What: What are the goals of providing the content, e.g., for information only, to spur action, or fulfill a regulatory requirement? What format is best suited to support the desired message and goal?
How: Identify the most appropriate dissemination channels for the information and any audience accessibility considerations.
When: Determine any relevant timing strategies or requirements, e.g., regulatory deadlines.