Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written content ensures key health information and clinical research findings are understandable and accessible to all.
If you or your team are producing a high volume of these written documents for multiple audiences, join us for this 45-minute live Q&A. We will discuss some of the most common challenges and best practices that your organization can implement to support your goals this year.
Questions may cover the key elements of plain language written content, how to identify the target audience, selecting the most appropriate dissemination channels for the information, the challenges to produce a multitude of plain language written deliverables for multiple audiences, and more.
During this session, come prepared with your questions for our experts to answer. Please submit your questions ahead of time while registering for this session so we have ample time to answer them thoughtfully. Also, please note that answers will be limited to 3 minutes per question. This forum will answer questions on a first come first serve basis, so please submit all your questions when you register for this event.
Click here to watch the recording of this session.
Those Medical, Clinical, and Scientific Affairs leaders and teams who are develop write, review or approve plain language written content or deliverables targeted to patients, caregivers, healthcare professionals (HCPs), and the general public.
Medical device manufacturers and pharma/biotech companies have a regulatory and legal obligation to convert key scientific content into plain language for lay audience consumption around the world. From producing clinical trial lay summaries for the general public to the action-focused informational content generation aimed at the Health Care Provider (HCP) audience, the need to produce a multitude of plain language written deliverables has strained many already-stretched internal teams. How can your organization meet these challenges?
Watch our recent webinar where we discuss the key aspects that define plain language writing, readability and suitability, the regulatory and legal requirements of plain language content, and more.
Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.
But you might wonder “Isn’t plain language intended only for patient and caregiver consumption? HCPs want factual, scientifically rigorous content, not the simplified messaging of plain language writing.” The answer is…. not always. The deliberate and targeted incorporation of plain language content into selected HCP communication channels can be an effective tool in in your omnichannel communication plan.
Click here to watch the recording of this webinar.
Join us as we present information you can use to develop effective HCP-focused plain language content such as:
1. Key elements of plain language content – what it is and what it isn’t
2. How incorporation of plain language content into HCP-focused assets can create added value in HCP – patient interactions
3. Common content formats that can be enhanced by the use of plain language content
4. The elements of the Visual SRD and why HCPs prefer this format
5. How innovative use of plain language
Those Medical, Clinical, and Scientific Affairs leaders and teams who are tasked with the development, writing, review or approval of plain language written content or deliverables targeted to healthcare professionals.
At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.
Click here to watch the recording of this webinar.
Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.
In the second presentation of our Deep-Dive: Plain Language Writing webinar series, we will focus on best practices that guide the development of common forms of plain language communication intended for the patient, their families and/or caregivers, such as the:
• Patient section of an EU MDR-compliant Summary of Safety and Clinical Performance (SSCP) for all Class III and Active Implantable Medical Devices (AIMD)
• Plain Language Summary (PLS) of a published journal article
• Lay summaries required under EU CTR for clinical trials on medicinal products
Learning Objectives
Watch this webinar to learn practical strategies you can use to develop effective patient-centered lay summary content such as:
Who: Identify the target audience and the details and demographics of who they are.
Why: Why does the audience need to know the information?
What: What are the goals of providing the content, e.g., for information only, to spur action, or fulfill a regulatory requirement? What format is best suited to support the desired message and goal?
How: Identify the most appropriate dissemination channels for the information and any audience accessibility considerations.
When: Determine any relevant timing strategies or requirements, e.g., regulatory deadlines.
Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.
In this second presentation of our Deep-Dive: Plain Language Writing webinar series, we will focus on best practices that guide the development of common forms of plain language communication for patients, their families and/or caregivers, such as the:
Click here to watch the recording of this webinar.
Join us as we discuss practical strategies you can use to develop effective patient-centered lay summary content such as:
Who: Identify the target audience and the details and demographics of who they are.
Why: Why does the audience need to know the information?
What: What are the goals of providing the content, e.g., for information only, to spur action, or fulfill a regulatory requirement? What format is best suited to support the desired message and goal?
How: Identify the most appropriate dissemination channels for the information and any audience accessibility considerations.
When: Determine any relevant timing strategies or requirements, e.g., regulatory deadlines.
Those Medical, Clinical, and Scientific Affairs leaders and teams who are tasked with the development, writing, review or approval of plain language written content or deliverables targeted to patients, their families and/or caregivers.
At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.
Click here to watch the recording of this webinar.
Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.
Content is the user experience. Make your words count.
Key Takeaways
Healthcare companies such as medical device manufacturers and pharma/biotech companies have a regulatory and legal obligation to convert key scientific content into plain language for lay audience consumption around the world. From producing clinical trial lay summaries for the general public to the action-focused informational content generation aimed at the Health Care Provider (HCP) audience, the need to produce a multitude of plain language written deliverables has strained many already-stretched internal teams. How can your organization meet these challenges?
This first presentation in a three-part Deep-Dive Plain Language series from Criterion Edge examines:
• Key aspects that define plain language writing
• The regulatory and legal requirements of plain language content
• Plain language writing for multiple audiences, e.g., lay audience versus Health Care Providers (HCPs)
• Solutions to common pain points, for example, standardizing key messaging across multiple written deliverables and platforms
At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.
Fill out this form, or contact us at info@criterionedge.com, and we would be happy to answer any of your questions as well as book you an appointment to discuss your project needs during a time that works for you.
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