Developing Effective Patient-Focused Content: Writing Plain Language Lay Summaries and SSCP Patient Sections

Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.

In this second presentation of our Deep-Dive: Plain Language Writing webinar series, we will focus on best practices that guide the development of common forms of plain language communication for patients, their families and/or caregivers, such as the:

• Patient section of an EU MDR-compliant Summary of Safety and Clinical Performance (SSCP) for all Class III and Active Implantable Medical Devices (AIMD)
• Plain Language Summary (PLS) of a published journal article
• Lay summaries required under EU CTR for clinical trials on medicinal products

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Learning Objectives:

Join us as we discuss practical strategies you can use to develop effective patient-centered lay summary content such as:

Who: Identify the target audience and the details and demographics of who they are.
Why: Why does the audience need to know the information?
What: What are the goals of providing the content, e.g., for information only, to spur action, or fulfill a regulatory requirement? What format is best suited to support the desired message and goal?
How: Identify the most appropriate dissemination channels for the information and any audience accessibility considerations.
When: Determine any relevant timing strategies or requirements, e.g., regulatory deadlines.

Who is this webinar for?

Those Medical, Clinical, and Scientific Affairs leaders and teams who are tasked with the development, writing, review or approval of plain language written content or deliverables targeted to patients, their families and/or caregivers.

At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.

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Plain Language Communication in Healthcare: Understanding the Requirements and Challenges of Plain Language Content Creation for Multiple Audiences

Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written communication can help ensure key health information and clinical research findings are understandable and accessible to all.  ​

Content is the user experience.  Make your words count.

Watch this recent webinar.

Key Takeaways

• Key aspects that define plain language writing​
• Plain language content writing for multiple audiences​
• What is readability and suitability?​
• The regulatory and legal requirements of plain language content​
• Project planning for publication of Plain Language Summaries