Plain Language Communication in Healthcare – Part 1: Understanding the Requirements and Challenges of Plain Language Content Creation for Multiple Audiences
Healthcare companies such as medical device manufacturers and pharma/biotech companies have a regulatory and legal obligation to convert key scientific content into plain language for lay audience consumption around the world. From producing clinical trial lay summaries for the general public to the action-focused informational content generation aimed at the Health Care Provider (HCP) audience, the need to produce a multitude of plain language written deliverables has strained many already-stretched internal teams. How can your organization meet these challenges?
This first presentation in a three-part Deep-Dive Plain Language series from Criterion Edge examines:
• Key aspects that define plain language writing
• The regulatory and legal requirements of plain language content
• Plain language writing for multiple audiences, e.g., lay audience versus Health Care Providers (HCPs)
• Solutions to common pain points, for example, standardizing key messaging across multiple written deliverables and platforms
At the end of the presentation, we will dedicate 15 minutes to answering your questions. Please submit your questions beforehand if you have any to help us prepare. Also, you can submit your questions at any point during the presentation.
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