Ask the Expert: Plain Language Written Content for Multiple Audiences: Effective Communication for Patients, Caregivers, and HCPs

Healthcare companies continually strive to communicate important information about their drugs and devices to diverse audiences comprised of patients, caregivers, healthcare professionals (HCPs), and the general public. The use of plain language written content ensures key health information and clinical research findings are understandable and accessible to all.

If you or your team are producing a high volume of these written documents for multiple audiences, join us for this 45-minute live Q&A. We will discuss some of the most common challenges and best practices that your organization can implement to support your goals this year.

Questions may cover the key elements of plain language written content, how to identify the target audience, selecting the most appropriate dissemination channels for the information, the challenges to produce a multitude of plain language written deliverables for multiple audiences, and more.

During this session, come prepared with your questions for our experts to answer. Please submit your questions ahead of time while registering for this session so we have ample time to answer them thoughtfully. Also, please note that answers will be limited to 3 minutes per question. This forum will answer questions on a first come first serve basis, so please submit all your questions when you register for this event.

Click here to watch the recording of this session.

Who is this session for?

Those Medical, Clinical, and Scientific Affairs leaders and teams who are develop write, review or approve plain language written content or deliverables targeted to patients, caregivers, healthcare professionals (HCPs), and the general public.

Plain Language Communication in Healthcare: Understanding the Requirements and Challenges of Plain Language Content Creation for Multiple Audiences

Medical device manufacturers and pharma/biotech companies have a regulatory and legal obligation to convert key scientific content into plain language for lay audience consumption around the world. From producing clinical trial lay summaries for the general public to the action-focused informational content generation aimed at the Health Care Provider (HCP) audience, the need to produce a multitude of plain language written deliverables has strained many already-stretched internal teams. How can your organization meet these challenges?

Watch our recent webinar where we discuss the key aspects that define plain language writing​, readability and suitability, the regulatory and legal requirements of plain language content​, and more.